Interviews

The Founders Interview

Founders, designers, creative directors, stylists and models: answer in your own words. We print it as written, with credit to you and your team.

1. What was the moment you stopped playing small, and what did you do the very next day?
2. What game is the rest of your industry playing that you refuse to play?
3. What's the boldest bet you've made on this brand (price, production, a hire, a show), and how did you justify it when others played it safe?
4. If you restarted tomorrow, what would you do bigger and sooner?
5. What are you putting into the world in the next 90 days that proves you're moving?
6. Picture ten times the audience you have today. What has to change in how you and your team work to get there?
7. What almost killed a launch, show or shoot, and who on your team refused to let it die?
8. If you got one cover frame, which image, piece or look would it be, why does it carry the whole idea, and who made it with you?
9. What's the one detail in your work (a stitch, a light, a song, a scent, a gesture) that only your team notices but that changes everything?
10. When you're not in the room, what one sentence do you want people saying about your brand?

Add your own question, credit your creative director and team, and leave notes for the editor on the form.

Submit Interview